When to Place a Newspaper Advert

As part of your marketing plan, you should have already identified when your potential customers are most likely to buy your product or service. As a result, it goes without saying that your adverts should be placed in newspapers before these peak periods. However, you still need to consider your timing carefully. If you place your adverts too early. Your customers may forget about you and a few weeks later, when naming you need your service. Conversely, if you place your adverts too late, you may not give your customers enough time to respond, especially if they have to do something first - like raise sufficient funds to pay for your products.

Seasonal changes.

Gifts, food and drink at Christmas, barbecues and ice cream in the summer, jumpers and wet weather clothing in autumn, ski gear and T-shirts in spring. These are just some of the products that can be affected by the changing seasons. Similarly, there are a number of services that often have their demand dictated by the time of year. As a result, it may be worth considering well in advance, whether or not, you can prepurchase prime advertising space in newspapers, long before, you will actually use it.

January Sales.

For most of the year, most people don't actually look out for adverts in their newspaper. However, the January sales have developed a tradition of people actively sifting through adverts to find the best bargains. And what's really great is that you don't have to sell washing machines, fridge freezers or clothes, to be able to get in on the act. Take advantage of the fact that readers are deliberately looking at almost every advert on every page, and make sure that they see your company too. It may also be worth considering adding several smaller adverts to the newspaper on successive pages, as it is unlikely that you will get the opportunity to advertise in this way for another year.

Days of the Week

Hangover cures on a Saturday morning, looking for something to do on a Sunday afternoon, wanting a new job on Monday morning, looking for somewhere to eat on Friday night. These are just some of the ways in which you can advertise specifically to the fickle once and demands of your potential customers.  When considering the day by day, effectiveness of your adverts and the likelihood of you receiving their response to your advertising, timing is everything.

End of the Month

There's no point in advertising, your products and services to people who don't have the money to make a purchase. Luckily, it doesn't take a rocket scientist to work out that most people are paid at the end of the month, and so for the first few days of the next month, they are likely to have a bit more than usual to spend.