Tradeshow Advertising

Exhibition advertising enables your organisations to meet face-to-face with many potential customers with a view to generating new sales leads within your target audience.  They can be a relatively inexpensive way of reaching a very specific consumer group with one-on-one contact and the facility to physically exhibit your products and services.

Every week there are literally hundreds of exhibition advertising opportunities across the UK. From the large exhibitions in London's Earls Court, and the Birmingham NEC to the many exhibitions that are held in town halls, sports halls, hotels and country clubs, you should be able to find something that will fit with your organisation's requirements.

How much does it cost?

As well as paying for booth space, you should also consider how much it will cost to create an attractive display that can compete with the other booths at the exhibition.

When considering the cost of advertising at an exhibition, it may be worth considering just how much it would cost to reach that same audience using more conventional methods.  For example, if the exhibition costs £2000 for a two-day exhibition, and you will be able to meet 100 potential customers, the cost will be £20 per customer.  Now consider how much it would cost you to meet with each of those customers by telephoning them sending them e-mails and letters, and then going out to visit them at their company.  You will probably find that the second method will take many weeks or months, and the cost in fuel and staff time, will lead into hundreds of pounds per potential customer.

Advantages

Depending on your type of business,  it is very possible that you will have the opportunity to meet almost every one of your most important potential clients during a single trade show.
As well as meeting your potential clients, who also be able to check out the competition and receive some very important market intelligence.
Exhibitions will usually also give you the opportunity to meet with some new suppliers.
You can reach a large audience at a relatively low cost per potential customer.

Disadvantages

You will be exhibiting alongside your competitors, and they may have a bigger, brighter and more professionally designed booth, and you.