SWOT Analysis
Submitted by StuartDH on Sat, 02/03/2007 - 17:51.
Swot analysis involves analysing an organisation and its environment, to focus on its strengths and weaknesses, opportunities and threats.
both strengths and weaknesses are considered to be internal factors within any organisation. That is to say that they are relatively easy to control internally by the organisation.
Opportunities and threats are considered to be external factors that are dictated by the market and will need more work to be controlled by the organisation.
There are literally hundreds of strengths that your organisation may have, and some of them may include:
Your brand and heritage.
Your trademarks and patents.
Your location.
Your skills and experience.
As with strengths, there may also be hundreds of weaknesses in your organisation, including:
Lack of market knowledge.
Lack of skills and training
Poor quality products or services.
Opportunity generally come from external factors within the marketplace and could include:
Technological breakthroughs.
New markets opening up.
Competitors closing down
SWOT Analysis - Internal Factors
both strengths and weaknesses are considered to be internal factors within any organisation. That is to say that they are relatively easy to control internally by the organisation.
SWOT Analysis - External Factors
Opportunities and threats are considered to be external factors that are dictated by the market and will need more work to be controlled by the organisation.
SWOT - Strengths
There are literally hundreds of strengths that your organisation may have, and some of them may include:
Your brand and heritage.
Your trademarks and patents.
Your location.
Your skills and experience.
SWOT - Weaknesses
As with strengths, there may also be hundreds of weaknesses in your organisation, including:
Lack of market knowledge.
Lack of skills and training
Poor quality products or services.
SWOT - Opportunities
Opportunity generally come from external factors within the marketplace and could include:
Technological breakthroughs.
New markets opening up.
Competitors closing down
SWOT - Threats
Most threats will be presented by your competitors, bu they can also come in the form of government intervention as well.
New Competitors
New Taxes
Competitor's Patents
New legislation and regulations
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