Point-of-Sale Displays

Point of sale displays should grab the attention of potential customers, and then inspire them to make a purchase. Whether you're point-of-sale display is in a shop, on the street or at an exhibition, its primary purpose should be to make your products look attractive, appealing and then ultimately result in a sale.

Instinctive marketing

In almost every marketplace, we are given a multitude of choice for every type of product. Whether you're looking to buy a camera, a bicycle saddle, a cuddly toy for a pair of trainers, you would usually have a wide variety of choices available to help you (or even hinder you) in making the final purchase. As a result, many people make a very quick decisions about the products that they are going to buy based on some very instinctive choices. To this end, you're point-of-sale display should be eye-catching and able to grab the consumers attention and make it stand out from all the other surrounding products.

Product placement

Essentially, you want your product to be placed in an area of a shop, exhibition hall, street or shopping centre in such a way that it will attract the right type of customer in the largest possible volumes. Product placement isn't simply about making sure that your products are seen by everyone, it's about making sure that they are seen by the type of people who want to buy your products. For example, you could place your point-of-sale display at the entrance of a train station, where hundreds of people will walk past it every minute of the day, but you actually get more sales, if it is positioned on the platform where people are waiting around for 10 or 15 minutes and will look at your products while they are waiting for a train.

You should strive to ensure that your point-of-sale display will place your most important product at eyelevel. These products could be items which are new to your range and need a bit of extra promotion, but they would usually be the items that enable you to make the most significant profits.

Colour

As with all advertising, colour often plays an important part in being able to distinguish your products from any others. Depending on the type of products that you are trying to sell, the colours you choose, will help you to convey a message of high-quality, good value, fashionable goods. In order to be eye-catching the colours you choose for your point-of-sale display should contrast with the surrounding products.