Effective Newspaper Advert Positioning

Newspaper advertising has been around for over a hundred years, and during this time, many people have tried and tested this advertising format to see what works best for them. Fortunately, you can use this information to not only find out when to place an advert, but also where to place the advert.

Front and Back Cover Newspaper Adverts

Without a doubt, the front cover of the newspaper is the the very best position that you can place your advert. Not only is it the first thing that almost everybody who reads the newspaper will see, it will also be seen on newspaper stands by the many people who won't even buy the newspaper. After the front cover, the back cover, is the next best place to be. This is because many people read newspapers starting from the back (especially when they're looking for news about sport), and many people also finishing newspaper and leave it lying on a table facedown - with the back cover showing.

Front and Back of the Newspaper Advertising

After the front and back covers, you'll probably find your adverts will work best if they are in the first few pages, or the last few pages of the newspaper. When you first open a newspaper, you are more enthusiatic to read it's content during the first few pages. By the time you've made your way to the centre of the pages, you've probably done enough reading and don't really want to see anything else. 

Left and Right-hand Page Advertising

Adverts on left-hand pages don't usually work as well at adverts on right-hand pages. If you think about what happens when you're turing a page, it soon quite obvious to see why right-hand works best. As you turn the page, you expose the right-hand page, whilst the left-hand page is still moving, so your eye will fix on the right-hand page first. If you're intereted in the content, you'll keep reading, but if you're not, then either look across to the left page or you'll flick over again - the left hand page may never have got a look in. 

Advertising on Popular Newspaper Pages

obviously, if you want to get your advert seen by as many people as possible, then you would do well to place them on the most popular pages of the newspaper. TV listings, horoscopes, puzzles and letters to the editor are usually the most popular pages.

Cost Effective Newspaper Advertising?

As with almost everything in life, you have to pay a premium to get the very best. As a result, you should expect to pay handsomely for the best positions to place your advert in a newspaper. By measuring the response rate of your adverts, you should soon be able to work out if these extra premiums are cost-effective. If a front-page advert yields, three times as much response as a similar advert in the middle of the newspaper, but it only costs twice as much, then it is obviously cost-effective.