Billboard and Large Media
Submitted by StuartDH on Sat, 02/03/2007 - 19:22.
Billboard in large media have one great advantage, their big! It may seem obvious that billboards and large media enable you to create big and bold adverts, but so many examples don't fully exploit this opportunity.
Billboards and large media should make use of bold primary colours and large text with an easy-to-read font. Graphics should be large and easily recognisable. Thinking back to your childhood, there are many shapes that were instantly recognisable. Even at a young age. A human, a house, a face, an aeroplane, a balloon, an apple etc are all easy to identify and they make for instantly recognisable graphics on billboards.
Despite the fact that billboards and large media are usually stationary, most people only get to view them for a few seconds. This is because billboards and large media are usually positioned in places where they are seen by large volumes of passing traffic throughout the day. As a result, your billboard adverts should be clear and concise, with only a few words and enough space so that the board does not look cluttered.
Billboards and large media give you the opportunity to display very large and detailed graphics. You should make best use of this opportunity by highlighting the specific details of your products, the quality of the finish, features and the appearance of your products. For example, if you are advertising mobile phones, your advert could be hundreds of times larger than the real thing.
Big and Bold Billboards
Billboards and large media should make use of bold primary colours and large text with an easy-to-read font. Graphics should be large and easily recognisable. Thinking back to your childhood, there are many shapes that were instantly recognisable. Even at a young age. A human, a house, a face, an aeroplane, a balloon, an apple etc are all easy to identify and they make for instantly recognisable graphics on billboards.
Clear and Concise
Despite the fact that billboards and large media are usually stationary, most people only get to view them for a few seconds. This is because billboards and large media are usually positioned in places where they are seen by large volumes of passing traffic throughout the day. As a result, your billboard adverts should be clear and concise, with only a few words and enough space so that the board does not look cluttered.
Details Graphics
Billboards and large media give you the opportunity to display very large and detailed graphics. You should make best use of this opportunity by highlighting the specific details of your products, the quality of the finish, features and the appearance of your products. For example, if you are advertising mobile phones, your advert could be hundreds of times larger than the real thing.
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