Billboard Advertising
Billboard advertising is relatively cheap for a single billboard. For less than a $2000 you can get a prominent advert in a large city, 24hours a day for one month. When you consider that a similarly priced advert in a newspaper will only last one day and radio or TV broadcasts will be measured in seconds, it may not be a bad investment to make use of billboard adverts.
Billboard Text and Graphics
Billboard advertising can make use of state-of-the-art printing technology to add a full range of high-quality text, colours, photographs and graphics to your advert to maximise the impact on your potential audience. Make use of both images and text to get your message across. The image should attract the viewers attention, but it can also transmit your message. The words should transmit or reinforce the message.
Billboard Text
Use quick, snappy, attention-grabbing phrases, rather than complete grammatically-correct sentences. Along roadsides, try to limit your text to less than 20 words, unless the billboard is positioned somewhere where viewers will have time to read more words - such as traffic lights.
Use a font that is easy to read. Ensure that your is large enough to be read easily - especially your company name and telephone number.
Billboard Graphics
You graphics should aim to attract attention and the lead the viewer to read the text. The graphics should support the text, not compete with it.
Colour
Strong, bold 'rainbow' colours usually work well, such as reds, green, blue, yellow etc. Take into account the fact that the billboard may be lit differently throughout the day. An earlier morning sun may give the billboard a more pink appearance than during the day. In the evening it may have the orange glow of the setting sun and night it could have the blue tinge from artificial street lighting. All of these changes could affect the appearance of your billboard considerably.
Limitations
Many people only get the opportunity to glance at an advert on a billboard, so you'll need to keep you message short and to the point...usually no more than 15-20 words. To compensate for this problem, many advertisers use striking images to quickly convey the message that they want to send out.
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